Glite is an AI company building language-learning products for intermediate and advanced speakers. Our mobile-first products use AI to help learners make meaningful progress beyond the basics.

We’re hiring a Paid Acquisition Manager to accelerate profitable user growth across our mobile-first products. This is a full-time, predominantly office-based role (4 days office based / 1 day remote) in our Holborn office in Central London. You’ll work closely with the CMO to own paid acquisition performance across channels, creative testing and post-click conversion. We’re looking for an experienced, highly analytical, hands-on marketer who turns data into decisions, learns quickly and scales what delivers profitable growth.

Role Overview

This is a hands-on user acquisition role spanning channel strategy, campaign execution, creative testing, measurement and conversion optimisation. You’ll manage programmes end to end across established channels such as Meta, Google Ads and TikTok, while testing emerging opportunities where there is a clear commercial case. We value pace, ownership and practical problem-solving. You should be comfortable working inside advertising platforms and analytics tools, managing budgets, diagnosing performance across the funnel and deciding what to improve, stop or scale based on ROI and agreed KPIs.

What you will do (Depending on Experience) 🚀

• Plan and execute paid user acquisition programmes in partnership with the CMO, taking campaigns from strategy and setup through launch, measurement, optimisation and scaling.
• Manage performance across Google Ads, TikTok, Meta and Apple Search Ads, while evaluating emerging channels such as Reddit, X and other relevant platforms.
• Own budget allocation, bid strategy, targeting, campaign structure and pacing across channels and markets, moving investment toward the strongest marginal returns.
• Build a structured creative testing programme, working with internal and external partners to develop, brief, launch and iterate concepts, formats, hooks and messages.
• Improve post-click conversion across landing pages, App Store product pages, custom product pages, onboarding flows and in-app paywalls.
• Design and evaluate structured A/B tests across pricing, paywalls, trials, offers and other conversion levers, turning results into clear commercial actions.
• Own acquisition measurement and tracking, including attribution, mobile measurement partners, conversion events, SKAN and ongoing data-quality checks.
• Analyse performance using customer acquisition cost, cost per acquisition, ROAS, payback, lifetime value, cohort retention and marginal ROI to determine what to stop, improve or scale.
• Produce clear reporting, forecasts and budget recommendations, identifying performance risks and growth opportunities early.
• Use AI tools, automation and connected workflows to improve the speed, quality and scalability of campaign management, analysis and experimentation.

Essential skills 🙏

• 5+ years’ experience in paid acquisition, performance marketing or user acquisition within a predominantly mobile-first growth company, ideally a consumer subscription or app business.
• Deep hands-on experience with Meta, Google Ads, AppStore Search Ads, TikTok amongst others.
• Experience managing budgets, bids, targeting, campaign structure and optimisation across multiple channels, markets and stages of scale.
• A highly analytical mindset and confidence using customer acquisition cost, cost per acquisition, ROAS, payback, lifetime value, cohort performance and marginal ROI to guide decisions.