We’re a small but ambitious London-based startup on a mission to reinvent language learning through AI. Our flagship mobile app helps intermediate and advanced learners improve their English using cutting-edge AI technology.

We’re looking for an AI-native Marketing Manager to build and scale Glite’s growth engine across acquisition, activation, conversion and retention. This is a full-time, office-based role in Central London (Holborn).

This is an operator role, not a coordinator role. You’ll work directly with the CMO, own initiatives from idea to execution, and combine commercial judgement with the ability to build systems yourself.

We don’t expect expertise in every marketing discipline. We want a strong generalist with genuine depth in one or more areas such as performance marketing, lifecycle, content/SEO or marketing automation and the curiosity to test unfamiliar tools and channels.

Role Overview

You’ll develop and execute growth initiatives across paid acquisition, creative testing, post-click optimisation, App Store conversion, product onboarding, monetisation and retention. You’ll form clear hypotheses, launch frequent experiments, analyse performance across the full funnel and scale what works.

You’ll also build AI-powered workflows and lightweight internal tools for reporting, research, creative production and experimentation. We want someone who actively connects tools and data, tests emerging capabilities and turns successful ideas into repeatable systems not someone who uses AI only to generate copy.

Key Responsibilities

• Work directly with the CMO to develop and execute Glite’s growth strategy, owning initiatives end-to-end.
• Support creative production, assess AI creative tools, and build and monitor workflows for ideation, asset development and creative testing.
• Contribute to post-click optimisation from ad click through the App Store and first-time product experience, including App Store A/B tests and structured funnel experiments.
• Assist with paid growth channels where needed including Google Ads, Meta, TikTok and Apple Search Ads campaigns, working hands-on inside the platforms rather than relying entirely on agencies.
• Produce frequent campaign and funnel reports, turning insights into actions that reduce acquisition cost and maximise ROAS and customer lifetime value.
• Run onboarding, paywall and pricing tests to improve activation, trial conversion, subscription revenue, engagement and retention.
• Explore influencer marketing by identifying creators, testing partnerships and measuring performance.
• Build internal marketing tools and automations by connecting platforms, APIs and data sources.
• Explore other growth opportunities, including new channels and organic brand initiatives, based on experience and results.
• Stay ahead of emerging AI trends, testing new tools and turning the most effective approaches into scalable workflows.